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  • Writer's picturePhil Alampi

The Top 6 Video Marketing Trends of 2024

Updated: Mar 8

Key Stats in This Blog

  • 95% of B2B buyers say video plays an important role in deciding to move forward with a purchase

  • 70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges

  • 93% of B2B buyers say video is important in building trust in a brand

  • In 2022, online videos made up more than 82% of all internet traffic — 15 times higher than it was in 2017

  • 76% of people have purchased a product or service after viewing a video

  • 66% of people prefer watching a video to reading about a product


As we step into 2024, the landscape of video marketing is evolving rapidly. Staying ahead in this dynamic environment means keeping an eye on the latest trends.



Colorful depiction of 2024


Here are the key video marketing trends that will dominate the year:


1) Long-Form Video Content Resurgence 


In a surprising twist, long-form video content is making a comeback. With platforms evolving to accommodate more extended storytelling, brands are now leveraging this format to convey complex narratives and engage with their audience on a deeper level. If you've been following the blog, this is really not a shock.


According to a HubSpot survey, 54% of people want to see more video content from brands they support. Furthermore, videos over 15 minutes in length ensure a 50% longer viewing time than shorter videos, indicating a shift towards more in-depth content.


2) Rise of Video in SEO Strategy


Video content is now a critical element of SEO. Embedding videos in written content and having a comprehensive strategy to rank videos is becoming increasingly important. This trend is driven by video rich snippets often topping search results, especially on mobile, and the popularity of video-first platforms among younger audiences. Plus remember, video is one of the best ways to increase time-on-page. The internet is already being flooded with video content, in part for this purpose.


Video is a powerful SEO tool, with a Cisco study stating that in 2022, online videos made up more than 82% of all internet traffic — 15 times higher than it was in 2017.


3) Incorporating AI in Video Production and Analysis


AI is becoming more integral in video marketing, from content creation to analysis. AI tools are aiding in creating more targeted and personalized video content, as well as providing insights for better engagement and effectiveness.


A survey by Brightcove revealed that 76% of people have purchased a product or service after viewing a video, highlighting the importance of targeted video content.


4) Interactive and Shoppable Video Content


Interactivity in videos is on the rise, allowing viewers to engage directly with the content. This trend includes features like clickable elements within videos, leading to higher viewer engagement and opening up new avenues for e-commerce through shoppable video content.


Wyzowl statistics show that 66% of people prefer watching a video to reading about a product. With the rise of e-commerce, integrating shoppable elements into videos is becoming increasingly relevant, with B2B following suit.


5) 360-Degree and Virtual Reality (VR) Videos


The use of 360-degree and VR technologies in video marketing is gaining traction. These immersive formats provide unique experiences, making them powerful tools for storytelling and brand engagement.


The VR video market is expected to reach $2.6 billion by 2025, growing at a CAGR of 36.4% from 2020 to 2025, indicating the growing interest and investment in immersive video technologies.


6) Video Content Personalization


Personalization in video content is becoming more sophisticated. Using data analytics and AI, brands are tailoring their video content to individual viewer preferences, leading to higher engagement rates and a more personalized user experience.


A study by Epsilon found that 80% of people are more likely to make a purchase when brands offer personalized experiences. This trend is particularly relevant for video content, where personalization can significantly increase engagement and conversion rates.


Key Takeaways


These trends highlight the dynamic nature of video marketing and the importance of staying informed and adaptable. As we embrace these new directions, the potential for innovation and connection with audiences through video content is immense. See the top videos of 2023 for some great examples.


We leave you with these three key stats from Brightcove, which we believe says it all when it comes to the importance of emphasizing video in your B2B marketing strategy:

  • 95% of B2B buyers say video plays an important role in deciding to move forward with a purchase

  • 70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges

  • 93% of B2B buyers say video is important in building trust in a brand


What Can You Do About it? 


Ready to transform your brand's story with compelling video content? Explore Liquid GTM to learn more about our services and how we can help you make a lasting impact.



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