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  • Writer's picturePhil Alampi

1.5 Million+ Hours of Video Are Uploaded to the Internet Daily!

Updated: Mar 8

Key Stats in This Blog

  • Over 1,500,000 hours of video are uploaded to the internet daily

  • YouTube: 720,000 hours of video uploaded daily

  • TikTok: 362,000 hours of video uploaded daily

  • Instagram: 124,000 hours of video uploaded daily

  • Twitter: 248,000 hours of video uploaded daily

Notably, data for LinkedIn and Facebook is currently unavailable, but their significant user bases suggest substantial contributions to these figures.



Many videos screens


In today's digital-first world, video content reigns supreme, capturing the attention of audiences across various platforms. A staggering statistic reveals the magnitude of this trend: over 1.5 million hours of video are uploaded to major platforms every day. This blog post delves into what this means for B2B marketers and the future of digital marketing.



Chart showing hours of video uploaded by social media platform


The Impact on B2B Marketing


The sheer volume of video content underscores its importance in any B2B marketing strategy. It's not just about creating content; it's about creating content that stands out. With millions of hours uploaded daily, how can your business cut through the noise?

  • Quality Over Quantity: Focus on creating high-quality, engaging videos that resonate with your target audience.

  • Platform-Specific Strategies: Each platform has a unique audience and content style. Tailor your videos to fit the platform where they will be shared.

  • Engagement Metrics Matter: Pay attention to user engagement trends. Platforms like TikTok and Instagram are showing higher engagement rates, making them potent channels for certain B2B audiences.


Notable Platform Growth Rates and User Engagement

  • TikTok leads with a 100% growth rate and a 4.15% user engagement rate, highlighting its rapidly increasing importance in the digital space.

  • YouTube and Twitter both show a growth rate of over 28%, with YouTube having a significant user engagement rate of 2.00%.


LinkedIn


Platform Personality: LinkedIn is a professional networking platform that values educational, informative, and industry-related content. Videos on LinkedIn tend to be more polished and professional, focusing on thought leadership, industry news, and company culture.


B2B Marketing Strategies:

  • Professional Content: Use LinkedIn to share industry insights, company news, and thought leadership videos.

  • Networking and Community Building: Engage with other businesses and professionals through video content that encourages discussion and professional networking.

  • LinkedIn Live: Utilize LinkedIn Live for webinars, Q&A sessions, and live discussions to boost engagement and reach.

Note: While specific statistics on video uploads are not available for LinkedIn, it’s recognized that video content often sees higher engagement rates than text-only posts, making it a valuable tool for B2B marketers.


YouTube


Stats: 720,000 hours of video uploaded daily; 2.00% user engagement; 28.1% growth rate.


Platform Personality: YouTube is a vast and diverse platform, serving as a primary destination for long-form video content. It's known for its educational and informative content, making it ideal for in-depth explainer videos, webinars, and tutorials.


B2B Marketing Strategies:

  • Educational Content: Leverage YouTube for educational and how-to videos that showcase your expertise.

  • SEO for Videos: Optimize video titles, descriptions, and tags for SEO, as YouTube is the second largest search engine.

  • Regular Posting: Maintain a consistent posting schedule to build a loyal audience.


TikTok


Stats: 362,000 hours of video uploaded daily; 4.15% user engagement; 100.0% growth rate.


Platform Personality: TikTok is dynamic and trend-driven, favoring creative, engaging, short-form content. Its algorithm can quickly amplify content, offering significant visibility.


B2B Marketing Strategies:

  • Trend Participation: Engage with current trends and challenges to boost visibility.

  • Creative Storytelling: Use TikTok for storytelling and to showcase your brand's personality.

  • Influencer Collaborations: Partner with influencers to reach a broader audience.


Instagram


Stats: 124,000 hours of video uploaded daily; 2.88% user engagement; 47.8% growth rate.


Platform Personality: Instagram is visually driven, perfect for short, captivating videos that are both informative and aesthetically pleasing. Instagram Stories and Reels offer great ways to engage with audiences.


B2B Marketing Strategies:

  • Visual Storytelling: Utilize Instagram for high-quality visual storytelling.

  • Engage with Stories and Reels: Use Stories and Reels for more casual, behind-the-scenes content.

  • Hashtag Usage: Utilize relevant hashtags to increase discoverability.


Twitter (X)


Stats: 248,000 hours of video uploaded daily; 0.04% user engagement; 28.2% growth rate.


Platform Personality: Twitter is all about immediacy and conciseness, making it suitable for timely, news-related, and snackable video content. It's a platform where conversation and engagement happen in real-time.


B2B Marketing Strategies:

  • Short and Snappy Videos: Share short, engaging clips that can be easily consumed.

  • Engage in Conversations: Use videos to participate in relevant industry conversations.

  • Twitter Chats and Live Videos: Leverage Twitter for live videos and chats to engage with your audience.


Facebook


Platform Personality: Facebook is versatile, catering to a wide range of content types, from casual and entertaining to informative. Video content on Facebook includes live videos, stories, and news feed videos. It's a platform where engaging storytelling can resonate well with a diverse audience.


B2B Marketing Strategies:

  • Diverse Content: Share a mix of video types on Facebook, from short, engaging clips to longer, more informative content.

  • Facebook Live: Use Facebook Live to host Q&A sessions, product demos, or behind-the-scenes looks at your business.

  • Targeted Advertising: Leverage Facebook’s robust advertising platform to target your video content to the specific B2B audience segments.

Note: As with LinkedIn, specific data on video uploads to Facebook is limited, but the platform's broad user base makes it a key channel for B2B video marketing, particularly for targeting specific audience demographics through paid campaigns.


What This Means for Marketers


As the digital landscape becomes increasingly saturated with video content, understanding these statistics is crucial for marketers, especially in the B2B space. Here's how this data can inform and shape your marketing strategies:

  • Strategic Content Creation: With millions of hours of video uploaded daily, it's vital to produce content that not only captures attention but also conveys your brand message effectively. Focus on quality and relevance to stand out.

  • Platform-Specific Marketing: Different platforms cater to varied audiences and have distinct content preferences. For instance, TikTok’s high engagement rate and growth make it a burgeoning platform for creative video marketing, while YouTube's vast user base offers a broader reach.

  • Leveraging User Engagement: High engagement rates on platforms like TikTok, LinkedIn and Instagram indicate where audiences are most active. Tailoring content for these platforms can lead to better engagement and conversion rates for B2B marketers.

  • Data-Driven Decisions: These statistics highlight the importance of a data-driven approach. Understanding which platforms are growing and where users are most engaged can help marketers allocate resources more effectively.


Conclusion


The explosion of video content is not just a trend; it's a fundamental shift in how we consume information. For B2B marketers, staying ahead means recognizing the power of video and leveraging it creatively and strategically. As the digital space continues to evolve, one thing is clear: video content will remain an integral part of the conversation.


What Can You Do About it? 


Ready to transform your brand's story with compelling video content? Explore Liquid GTM to learn more about our services and how we can help you make a lasting impact.



Sources:


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