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AI categories move fast.Your story has to move with them.

We help AI startups turn technical products into clear positioning, launch assets, investor-ready stories, and campaign execution without adding agency drag.

AI Startups

01 / Clients

AI STARTUPS

Clarity and results — without friction.

AI startups need proof the second category interest turns into evaluation. We show the client base, operating facts, and speed-to-market pattern up front so technical buyers, founders, investors, and sales teams understand how we work before the pitch gets long.

Bruce Simpson headshot
These services were instrumental in getting us to market, and fast!
Bruce SimpsonCEO, Convr
400+
Creative projects
100+
Campaigns
2M+
Video views
2+ yrs
Average client tenure

Selected clients

SIGILITELEOSIGHTDATASHAPES AICLEARVIEW AISPHERAHEXAGONSENSEDIACONVRMANAGEMYMAGNET FORENSICSSIGILITELEOSIGHTDATASHAPES AICLEARVIEW AISPHERAHEXAGONSENSEDIACONVRMANAGEMYMAGNET FORENSICS
SIGILITELEOSIGHTDATASHAPES AICLEARVIEW AISPHERAHEXAGONSENSEDIACONVRMANAGEMYMAGNET FORENSICS

02 / The problem

AI category language can go stale within a quarter.

AI startup marketing has a short shelf life. Categories shift, models change, benchmarks move, competitors copy language, and buyers learn new questions faster than annual messaging work can survive. A generic company-level explanation is not enough when the buyer is evaluating a specific AI problem.

The pressure rarely comes from one place. The CEO needs a sharper story. Investors need clarity. Sales needs launch assets, decks, campaigns, and video that make the product easier to understand. Product needs the market to understand what is new without oversimplifying what is technical. Recruiting, partners, and analysts all need versions of the story at the same time.

Traditional agencies often add more process at the exact moment the company needs more output. Scopes expand, meetings multiply, change orders slow the work down, and every revision round creates another delay between the idea and the market. AI teams do not need a messaging cathedral. They need a production system that can keep pace with the category.

03 / Content velocity

More market education with fewer decisions.

We are built for B2B technology companies that need a steady stream of high-quality work without managing a large agency machine. AI startups can keep one or two active projects moving at a time, with milestones every 2–3 business days and an average 3-day turnaround.

That rhythm matters when the market is still forming. A product launch needs a landing page, investor narrative, explainer video, founder content, sales enablement, paid campaign assets, and design support moving in the same month. If every asset requires a new scope, the marketing system breaks right when the company needs momentum.

The goal is not more content for its own sake. It is clearer company storytelling, faster category education, and launch assets that help buyers, investors, and internal teams understand the product sooner. We give AI teams a practical operating rhythm: one flat monthly rate, fewer meetings, no change orders, and useful work shipping weekly.

04 / How it works

One subscription.No change orders.No status meetings.

Susan Crandall headshot
“The cost savings and time savings are pretty impressive, when combined with the head-turning quality of the deliverables — the marketer basically looks like a hero.”
Susan CrandallCMO, LeoSight

01

Activate

Start your subscription and send the current state of the company, product, campaign, launch, investor narrative, or sales motion.

02

We produce

We produce positioning, launch copy, product explainers, landing pages, campaign assets, sales enablement, investor-facing materials, video, and design.

03

Pause anytime

Reactivate when ready. Month-to-month, always. We re-earn the engagement with you every month.

Unlimited projects. One flat monthly rate. Month-to-month. Pause anytime. Engagements start at $5,000/month.

05 / Featured work

Built to sell complex products.

“Liquid GTM helps us push the envelope on eye-catching creative that makes somebody want to take action. They create our best-performing ads.
Beth SneedVP Growth Marketing, Hexagon

Law EnforcementSigilite

Company story in under one minute

An immersive company overview using visual and audio storytelling instead of PowerPoint-style slide progression.

Compresses the clarity of a much longer presentation into a memorable short film.

Defense TechDataShapes AI

Jam-proof mission use case

A combat-mission story that shows rather than tells: comms go down, stakes rise, and the product’s value becomes visible through the mission itself.

Answers “so what?” by placing the buyer inside the operational moment.

Government / Public SafetyLeoSight

Sales explainer that opens the room

A sales-call opener built to command attention before the presentation starts, teeing up the market problem and raising buyer curiosity fast.

Creates a sharper first five minutes for public-safety sales conversations.

Enterprise Software & IntegrationsSphera

Product explainer with a real story arc

A 2D software story about a hypothetical organization using the platform successfully, keeping the focus on narrative and memorability instead of dense UI walkthroughs.

Makes enterprise software feel specific, human, and outcome-driven.

AI StartupsSensedia

AI gateway product explainer

A dramatic problem-solution-impact film showing the world with and without an AI gateway, supported by custom graphics, music, and sound design.

Helped sharpen AI positioning for new markets, analysts, and executive audiences.

Legal, Risk & DataGlobal Legal & Risk Data Provider

PR story for a government data rollout

A concise PR-style launch story for a successful government rollout, built to make a complex analytics and identity-management solution feel newsworthy and easy to share.

Built for campaign rollout, stakeholder confidence, and public-sector credibility.

Forensics & Identity ManagementClearview AI

Tradeshow attention-getter

A kinetic 3D booth video designed to stop traffic, educate quickly, and make an investigative technology story legible in a noisy event environment.

Turns a booth screen into a front-line sales asset instead of background decoration.

06 / Client proof

AI Startups proof

What consistent overdelivery feels like.

Fast, so urgent launches do not sit in a queue. Custom-crafted to make technical products understandable. Built so founders, marketers, and sales leaders can stay focused on the market instead of becoming creative directors.

Featured proof

Built for complex buying moments.

We turn technical inputs into market-facing assets your sales, marketing, leadership, and buyer teams can actually use.

Lisa Arthur headshot
Working with Liquid GTM, they helped us turn a complex AI Gateway story into a high-impact product video. They were collaborative, sharp, and fast — and really help make our technical concept feel simple and compelling.
Lisa ArthurCMO, Sensedia

07 / Why we exist

The “anti-traditional agency” agency.

Most agencies quote low, then change-order you to death. For AI startups, the cost is not only the invoice. It is the missed launch window, the stale positioning, the delayed investor story, and the sales asset that arrives after the market has already moved.We're built to be the opposite: brief us, go back to your day, and get back work that's already thought through, vetted, and ready to ship.

Phil Alampi founded Liquid GTM in 2023, after years running marketing teams and hiring agencies — and getting tired of premium prices for mediocre work and endless meetings. He built the agency he wished he'd had.

Phil Alampi, founder of Liquid GTM
Phil Alampi - Founder, Liquid GTM

08 / Industries

Related industries for ai startups campaigns.

AI startup work often overlaps with defense tech, enterprise software, systems integration, data analytics, identity management, and public safety.

Global Legal & Risk Data Provider

Client since2023
Projects100+
Divisions served3
Avg turnaround3 days
Avg revision rounds1.4
ServicesVideo, design, web, ads
Liquid GTM has been our video partner for years. They take complex, technical subject matter and turn it into content our teams value and use — and they do it without the many meetings and revision cycles typically required working with traditional agencies. We brief them, and finished work comes back — which we often approve in one shot.
SENIOR MARKETING EXECUTIVE — GLOBAL LEGAL & RISK DATA PROVIDER

09 / Questions

Questions before we talk.

Click a question to expand the answer. The model is simple, but the fit matters.

How is Liquid GTM different from hiring a traditional agency?

Liquid GTM runs as a flat monthly subscription instead of a project-by-project agency model. AI startups can keep one or two active projects moving, see milestones every 2–3 business days, and avoid repeated scopes, change orders, and long revision cycles.

How does the Liquid GTM subscription work for AI startups?

You start the subscription, send the current state of the company, product, launch, investor narrative, or sales motion, and get a dedicated Trello board for visibility. Liquid GTM keeps one or two active projects moving at a time, shares milestones every 2–3 business days, and works month-to-month.

Can an AI startup pause and reactivate the subscription?

Yes. The engagement is month-to-month, and teams can pause when the immediate launch, campaign, or content queue slows down. When the next product push, fundraising moment, sales sprint, or campaign window arrives, the subscription can reactivate and the project queue can start moving again.

What is Liquid GTM best used for by AI startups?

Liquid GTM is best for B2B AI startups that need senior-level help turning technical products into clear market-facing assets: positioning, launch pages, product explainers, campaign creative, investor-facing materials, sales enablement, video, and design.

What types of work can Liquid GTM support for an AI startup?

Liquid GTM supports positioning, company stories, landing pages, launch assets, sales enablement, investor-facing materials, campaign execution, video, and design. The work is best suited for B2B AI teams that need to explain technical products clearly across sales, fundraising, recruiting, and market education.

Can the positioning change as the AI category changes?

Yes. AI category language often changes quickly, so the model is designed for iteration without forcing a full reset. Messaging, page copy, campaign assets, and launch narratives can be refined as the company learns from buyers, investors, competitors, and product development.

Is this useful before a major product launch?

Yes. Product launches often need more than a single announcement. Liquid GTM can help create the surrounding assets: launch narrative, website sections, short-form video, campaign creative, sales materials, and investor-ready messaging that make the product easier to understand.

How fast does the work move?

Liquid GTM works through milestones every 2–3 business days, with an average 3-day turnaround. The first version usually ships, and the average client engagement sees 1.4 revision rounds, which helps technical teams keep momentum without adding unnecessary review overhead.

What does an engagement cost?

Engagements start at $5,000/month. The model is month-to-month and can pause anytime. That gives AI startups a flexible way to access strategy, content, design, video, and campaign execution without committing to a long agency contract.

Have something difficult to explain? Let’s talk.

Select a date & time

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July 2026
TimezoneCentral Time — US & Canada

Tuesday, July 21

5 openings

Duration: 30 min

Prefer email? info@liquidgtm.com